Avid's David Krall to Keynote ``Transitioning to HD'' Super Session

    Business Editors
    NAB2005

    WASHINGTON, D.C.--(BUSINESS WIRE)--March 8, 2005--Avid Technology, Inc. (NASDAQ:AVID) President and CEO David Krall will keynote the Super Session "Look Before You Leap: The Dollars and Sense of Transitioning to HD" April 19 at NAB2005 in Las Vegas.
    In his Super Session keynote, Krall will help professionals navigate the HD production landscape by discussing the evolution and continued proliferation of HD content in the film, television and broadcast industries. He will discuss topics that relate to the investment challenges to consider when moving to HD; the implications of deploying HD workflows that involve capturing and editing, asset management, and output; and the ROI associated with upgrading content-creation infrastructures to support HD production.
    Following Krall's keynote address, the Super Session will include a panel discussion moderated by Adi Kishore, senior analyst, media & entertainment strategies, at the Yankee Group. Other confirmed participants include Andy King, head of capital development, BBC Resources; Billy Baldwin, president, PostWorks; Roger Ogden, senior vice president of Gannett Broadcasting and president and general manager for KUSA-TV, Denver; and Gavin Schutz, executive vice president and chief technology officer, Ascent Media Group.
    Krall joined Avid(R) in 1999 and was named to his current position in April 2000. Under his direction, Avid has undergone a transformation from an editing tools company to a more diverse player with products that support all the industries that Make, Manage and Move Media(TM). This includes strong inroads into media storage, networking and media streaming, as well as major industry advancements in Avid's core postproduction, broadcasting, audio, and 3D/animation product lines.
    Before assuming his current role at Avid, Krall served as chief operating officer at Digidesign(R), Avid's audio division. Krall holds a Bachelor of Science and Master of Electrical Engineering from the Massachusetts Institute of Technology, and a Master of Business Administration from the Harvard Business School.
    Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's award-winning products and services, visit http://www.avid.com.

    Avid, Digidesign, and Make, Manage and Move Media are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries.

    NAB2005 will take place April 16 - 21, 2005 in Las Vegas (exhibits open April 18). It is the world's largest electronic media show covering the development, delivery and management of professional video and audio content across all mediums. Complete NAB2005 details are available at http://www.nabshow.com.
    The National Association of Broadcasters is a full-service trade association that promotes and protects free, over-the-air local radio and television stations' interests in Washington and around the world. NAB is the broadcaster's voice before Congress, federal agencies, and the courts. NAB also serves a growing number of associate and international broadcaster members. Information about NAB can be found at http://www.nab.org.
    Upcoming NAB Events, http://www.nab.org/conventions

NAB Futures Summit March 20 - 22, 2005 -- Pebble Beach, CA

NAB2005 April 16 - 21, 2005 -- Las Vegas, NV

Making News: Broadcast Journalism For The Non-News Executive April 15 - 16, 2005 -- Las Vegas, NV

NAB Satellite Uplink Operators Training Seminar May 23 - 26, 2005

-- Washington, DC October 3 - 6, 2005

-- Washington, DC

The NAB Education Foundation Service to America Summit and Symposium June 13, 2005 -- Washington, DC

NAB Executive Development Program for Radio Broadcasters July 16 - 19, 2005 -- Georgetown University, Washington, DC

Management Development Seminar for Television Executives July 24

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CONTACT: for NAB2005 Dennis Wharton, (202) 429-5350

KEYWORD: NEVADA CALIFORNIA DISTRICT OF COLUMBIA TRACK INDUSTRY KEYWORD: HARDWARE ADVERTISING/MARKETING ENTERTAINMENT TELECOMMUNICATIONS TRADESHOW SOURCE: NAB2005

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